OK Go has been said to possess everything good about all the good pop bands of the '80s and '90s: spunk, creativity, skill, and a calculative approach that results in pop-perfect sounds and styling. "Here it Goes Again", though not their first popular song, was their doorway into the wonderful world of Internet fame. A fast paced multi-treadmill dance routine skyrocketed the Chicago group into the thoughts of millions of people looking for something to say "Hey, this is cool" about. One only wonders if the [Repetition] of this Web-hit will show itself again in OK Go's future endeavors.